If you’ve ever caught an episode of ABC’s Shark Tank, you’ve no doubt seen the difference having a savvy billionaire in your corner can make.
Of course each ‘Shark’ that you see in the tank has their own success story to share, and all have turned their own businesses into million or billion dollar empires prior to mentoring, and investing in, entrepreneurs.
Real Estate Mogul, Barbara Corcoran’s story began with “straight D’s in high school and college and twenty jobs by the time she turned twenty-three.”
But the next step she took would be the one that she is most known for: she took a $1,000 loan to start The Corcoran Group – and became one of the most successful entrepreneurs in the country.
Whether you are a veteran agent – or just starting out – it’s always a good idea to read the advice of those who have been successful in your field and see how their insight might apply to you and your business.
Have a Clear Vision & Savvy Social Sense
Don’t Be Afraid to Make Mistakes
Take Advantage Of What Social Media Can Do For You
“Never underestimate the importance of social media. Optimizing your online presence is basically free advertising and will grow your network quicker than anything that can be done with cold calls and referrals. Start a Facebook business account, Linked In, Twitter, Instagram and Pinterest, and be sure to post regularly with interesting news items or photos about real estate happenings in the area. You want to give people a reason to come on back and hear what you have to say, so they grow to consider you an expert.”
If you haven’t yet set up your Personalized Posts™ and started sharing posts that apply to your market… what are you waiting for? If you need any help setting it up… feel free to reach out – The KCM Crew is here to help!
If you have set up your profile… make sure you are posting regularly, experts recommend posting at least 2-3x per week on Facebook, Google+, and LinkedIn, and even more frequently on Twitter in order to build a solid social media presence.
Think Outside the Box
If you are just starting out in real estate – Barbara suggests focusing on an underserved or niche part of the market. “Eventually, you can distinguish your business with its high performance, but at the beginning, it’s good to have something that makes you different.”
“People respond positively to numbers, so one of the best ways to show your worth is to create an industry report full of positive numbers about your local real estate market. Fill the report with plenty of housing numbers to show prospective clients that you know your stuff.”
The Monthly Market Reports you have access to are the perfect start to your industry report… take the national numbers that your clients are hearing about on the evening news, or in their car on their commute, and break them down to your local MLS to show them what is really happening in their market.
If you haven’t yet checked out the Categories section of the website, we have broken down the Monthly Market Reports and Recent Webinar slides into the most up to date slide decks to be used when meeting with Buyers, Sellers, FSBO’s, or discussing Interest Rates or Prices.
Be Bold, Courageous & Take Chances
“Taking chances almost always makes for happy endings.”