The Curse of Knowledge
As a KCM Member, you have often heard us say that we need to always approach every appointment with the ‘heart of a teacher’. We must take the time to simply and effectively explain each point of our conversations, realizing that the consumer does not have the knowledge or experience we have.
Real estate is our career and most of us think about it 24/7. The consumer does not. Here is a visual depiction of our knowledge versus that of a lay person.
Take the time to educate your clients so they can make the best decisions for their families.