There’s a large gap between information and actionable knowledge.
Information by itself is essentially useless. What’s truly important is being able to understand, analyze, and use the information for the best outcome. That’s what the consumer will demand of real estate professionals in 2014.
The agents who don’t evolve into what the consumer now demands will not survive. Clients no longer need us for information regarding which homes are for sale or what houses in their neighborhood sell for. They can easily find that information online.
What clients really want is someone who can…
Analyze all the available information
Connect the dots and let them know if now is a good time to buy or the right time to sell
Take the time to explain their options—simply and effectively
It’s a big change…and it’s one you need to embrace to move forward.
For a deeper explanation of this issue, download our free eGuide, Unlocking the Secrets to Real Estate’s New Market Reality.