June: The Month to Hunt Down Expired Listings
Here are the three days a year that the most real estate listings expire:
12/31 – Because many agents convince the seller to list “until the end of the year”
12/30 – Because some agents don’t realize there are 31 days in December
6/30 – Because many agents taking listings early in the year pick the midpoint of the year when deciding the length of the listing with the seller
This means that there is a gold mine of opportunity opening for agents in a couple of weeks. However, some may think that any listings that are expiring in this market might not be worth pursuing.
It is true that a percentage of these ‘expireds’ will be owned by unreasonable sellers. Yet, there will also be a percentage that truly need to sell but listed with an agent who was not strong enough to discuss the reasons the home wasn’t selling (price, access, condition, etc.).
As a KCM member, you know that good agents know how to give good news but only great agents know how to deliver tough news. These sellers have the right to get counsel from an agent truly dedicated to helping them reach their goal of selling their home.
That agent should be you.
To help you better understand the mind set of the seller who’s listing just expired, download Find the Gold in Expired Listings.
This 9-page eGuide looks at expired listings from a whole new perspective. With this guide, you’ll gain a better understanding of the mindset of an expired listing, the 4 options these sellers now have and how to make sure that YOU get the listing and sell the house.